Companies go through these cycles, like a middle-aged man updating his Levi's or buying a shinier Ford truck. It's certainly a pleasant, cheery touch-up to a logo that was beginning to feel more than a touch dated. Will a little icon warn me about that too?Īt heart what does this new logo represent? The deeply cynical might suggest that it's a small, appeasing feel-good element for those who now work for mere Google as opposed to the slightly sexier Alphabet. I also sometimes get a strange feeling beneath the table when I'm out to dinner. I worry that when I shout at my laptop or even my TV, Google might be listening to me. I find myself occasionally looking over my shoulder wondering if Google is behind me. What I'm less sure of is when Google is interacting with me. I know when I'm interacting with Google already. Facebook video shows cop saying 'eye contact' is reason to stop driver.Jimmy Kimmel says gamers want him to get AIDS and die.For example, new elements like a colorful Google mic help you identify and interact with Google whether you're talking, tapping or typing." In Google's words: The new look "doesn't simply tell you that you're using Google, but also shows you how Google is working for you. Does it take some new icons to tell me this? It follows me from the moment I wake up to the time I slump back into bed. It works to read my e-mails, so that it can "improve" the advertising to which I'm subjected. I don't know about you, but I've always thought that Google's magic has been working for me all the time. In a blog post, the company offered: "You expect Google to help you whenever and wherever you need it, whether it's on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop!"Įrgo: "Today we're introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens."
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